FORTNITE
Expedition Canaima
Problem
Canaima National Park, located in Venezuela, is an utterly magical place that no one knows about, but because of Venezuela's economic crisis, tourism at Canaima has stopped. The community that lives there, better known as the Pemon Indians, is in danger and needs our help. Our goal is to create awareness of Canaima, add value to the "product", increase traffic to our website, and get people to donate, all through a video game of our choice.
Insight
Adventurous gamers do not know the extraordinary experience Canaima has for them
Solution
Creating a digital campaign mainly using Fortnite, to build awareness of Canaima and the community that needs help. Encouraging people to visit Canaima from the comfort of their screens and donate to a great cause.
Art Direction by Oriana Polito and Alessandra Morana
We want to partner up with Fortnite and create a place called Canaima on the map that players all over the world will visit, making them aware this magical place exists in real life.
We also want to create skins inspired by the Pemon Indians of Canaima to build awareness. We will collaborate with artists of their tribe in the design of the skins. Proceeds from the sale of these skins will be donated to Canaima.
We also want to create a player who will be a "Pemon Indian" tour guide with the aim to build awareness. Fortnite players will want to find this "celebrity" on the map when entering their game mode.
Through social media, you will have insights into the Canaima community and you will get a chance to participate in contests. You will also learn that there's a chance to go to Canaima through our partner, Fortnite.