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M&Ms
The Better Batch
Brief
Modify a product of a popular brand to include a minority.
Idea
Illustrate diversity and inclusion of minorities by mixing several colors and flavors of M&Ms together in one bag.
Goal
Use M&M's to bring consumers together, through the representation of their skin tones.
Art Direction by Oriana Polito
Copywriting by Kianna Coley
Some people stick to one kind of M&M's. It's what they know.
Some people boldly try every flavor, embracing their differences We believe that individually, every kind of M&M is great..Just like people. As humans, when we exist as individuals, we are great. but when we come together for a larger purpose, we are much, much better.
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