"& Chill"

Problem

Get more people to buy recess during dry January and sober October

Insight 

We all have too many tabs open in our browsers & in our brains. Recess creates a moment in your day where you can actually think about the things that matter.

Solution

This campaign is based on popular television series that elicit strong emotions and feelings of suspense. Recess is the go-to drink for enjoying and unwinding while watching those nail-biting scenes. Perfect for when you're just not sure what'll happen to your favorite character. Our campaign is focused on product modification and print ads.

Art Direction by Oriana Polito and Maria Olle

Copywriting by Ian O'Connor