YOU

Stalking Strangers

Brief

Create a DOOH campaign for Netflix’s 'YOU'.

Idea

Joe Goldberg, YOU’s main character, uses his insane stealth stalker skills to get what he wants. We will harness Joe's creepy character personality to create cheeky and personalized advertisements that target consumers.

Goal

Create memorable and impressionable experiences for audiences and encourage them to watch 'YOU' on Netflix, increasing viewership and revenue.

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Art Direction by Oriana Polito and Maria Olle